SIAL China 2009:
China Sets Trends In Innovative Milk Products
By Nicole Liang
Eleven products from seven countries and regions were awarded the Trends & Innovations prize, presented during SIAL China in Shanghai on May 19-21, 2009. China’s Yili clinched three awards, as well as the “Special Award”.
First developed at SIAL Paris 10 years ago, the concept of Trends and Innovations Competition has been exported to SIAL shows in China and Montreal.
In its fifth edition at SIAL China, Trends and Innovations winners brought forward the groundbreaking success in the aspects of pleasure (new tastes, new textures, vegetal ingredients, and premium products), health, and new packaging (easy to cook; easy to handle).
The "Special Award" was given to the Chinese company Inner Mongolia Yili Industrial Group for its Chocolate Ice Cream product – perfect mix between ice cream and cookies with elaborated ingredients (suited to the Chinese market), packaged simply and practically as five units in a basket.
Among the 11 products awarded, three were from Inner Mongolia Yili Industrial Group.
Special Award SIAL China
Country: China
Company: Inner Mongolia Yili Industrial Group
Product: Yili Chocolate Ice Cream
Trend/innovation displayed:
Sophistication, easy to handle / ingregients / packaging
Country: China
Company: Inner Mongolia Yili Industrial Group
Product: Yili QQ Star Milk for growing children
Trend/innovation displayed:
Medical composition
Country: China
Company: Longkou Shuanghetai Foods
Product: Freeze-dried Fruit
Trend/innovation displayed:
Natural, variety of sense / Freeze dried process
Country: Malaysia
Company: Keko Marketing
Product: Glinter
Trend/innovation displayed:
Sophistication / Packaging
Country: Thailand
Company: DG Executives International
Product: Palenque Ready Corn
Trend/innovation displayed:
Natural, nomadism / Packaging, composition
Country: China
Company: Inner Mongolia Yili Industrial Group
Product: Yili Cheese Ice Cream
Trend/innovation displayed:
Variety of sense / Ingredients
Country: Taiwan
Company: Meiyuan Preserved Food
Product: Meiyuan
Trend/innovation displayed:
Natural, variety of senses / Process and composition
Country: Korea
Company: Da Jung
Product: Honey Citron Tea
Trend/innovation displayed:
Variety of sense / Composition
Country: Hong Kong
Company: Eastern Zone
Product: Gusiti Italiani
Trend/innovation displayed:
Time saving, exoticism / Packaging, composition
Country: Turkey
Company: Elite Naturel Icebek San Tic
Product: Elite Organic Flowers
Trend/innovation displayed:
Variety of sense, natural / Ingredients, composition
Country: China
Company: Shanghai Xincheng Green Earth Food
Product: Googble
Trend/innovation displayed:
Nomadism / Packaging
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